Fashion Mood Board Design of Sportswear Using Photomontage Technique

Authors

  • Esmat Takkharani Birjand Girls Technical and Vocational University (TVU) (Sapedeh Kashani), Birjand, Iran Author

Keywords:

Mood Board; Fashion; Photomontage; Sportswear

Abstract

In the art of clothing design, finding ideas and producing creativity is an integral part of this science. The design of clothing, which is the product of the designer's mind, is examined and noticed or criticized in the course of the contemporary society. The main purpose of this article is to use mood board design with the help of photomontage technique, which is a new method of mood board design to create a collection of girls' sportswear. In this regard, the designs made use of the digital mood board method, which has led to the design of many creative collections using the photomontage technique and along with visual creativity in the field of girls' sportswear in an artistic and modern way, which is a kind of upward course of diversification and tendency to innovation and a kind of norm-breaking to the tendencies of today's society in the life of today's modern teenage girls satisfy. Reul Haussmann has introduced the beginning of this science with the Berlin Dadaists who used this art in the 40s. The photomontage and combined photos of this work are the result of the creator's vision and creative thought to present a work that uses two or more components to achieve this coherent whole. What is certain is that photomontage is not a photo, because it is not taken, but made, and it is in the collection of applied arts, and thus the designer has been able to use the photomontage capabilities in the mood board using images and inspirations. It is to present a different design compared to the common traditional designs. The use of energetic and warm colors in the above collections, the sense of movement and the broken and diagonal lines on the clothes, all show a sense of excitement. All the elements placed on the mood board page express the designer's goal in designing that mood board.

References

Bafghi, D. A. M. K. I. (2012). Photomontage: from formation to crossing the frame.

Cassidy, T. (2011). The Mood Board Process Modeled and Understood as a Qualitative Design Research Tool. Fashion Practice, 3(2), 225-251.

Dewet, A. J. C. (2016). Research approach. International Journal of Fashion Design, Technology and Education. ISSN: 1754-3266 (Print) 1754-3274 (Online) Journal homepage: http://www.tandfonline.com/loi/tfdt20.

Edward, L. A. (2003). Globalization and new art.

Elahi, M. (2013). The effect of linear measures: Jamal Hanar Institute.

Garner, S., & McDonagh-Philip, D. (2001). Problem Interpretation and Resolution via Visual Stimuli: The Use of Mood Boards in Design. Education. Journal of Art & Design Education, 20(1), 57-64.

Maqbili, K. (2012). Photomontage: from formation to crossing the frame.

Moghimnejad, S. M. (2005). The multiple strategy of photomontage cohabitation and art technology. moon and art.

Shafaieh, H. (1975). Photography and photomontage. The art of the people.

Downloads

Published

2023-09-06

Issue

Section

Original Article

How to Cite

Fashion Mood Board Design of Sportswear Using Photomontage Technique. (2023). International Journal of Applied Arts Studies (IJAPAS), 8(3), 15-30. https://ijapas.ir/index.php/ijapas/article/view/88