Typographic Expressions in Graphic Design Education

Abstract

In this manuscript, the reflection of typographic expression training methods such as integration, resolution, transposition, disintegration, and lettering on students’ design and learning processes was strived to be analyzed. Qualitative and quantitative research methods were used altogether. The study group comprised of senior year Azad University Graphic and Architecture Faculty Visual Communication and Art students (10) who took the “Project Appliance” course. The group consists of volunteering students with elementary typography knowledge and typography skills who have not previously brought out creative, original, and new typography works. Students have designed posters as products before and after the training of typographic expression ways, respectively. Three experts graded the posters using a scoring rubric and answer key prepared by analysts. Evaluation results were analyzed with Wilcoxon Signed-Rank Test. A semi-structured interview was conducted after the training, and the data obtained were resolved by content analysis. By the research results, the products of students who have participated in the education of expression methods in typography were successful. Students have expressed to have progressed both professionally and personally. Themes such as creativity, feeling well, self-confidence, and satisfaction appeared in content analysis consisting of interview notes.