Evaluation of the Components of Design Style in the Façade of Residential Buildings in Tehran
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Abstract
A specific social group causes complex differences in the way of looking at environmental transmitters, and this has made understanding the beauty, meanings and interpretations of signs dependent on their way of looking. Effective factors are effective in shaping urban facades, which have a direct impact on the designers, employers and residents of these buildings. This research has been carried out with the aim of extracting and measuring the effectiveness of the effective components in the beauty of buildings in Tehran. This research has a combined qualitative and quantitative approach, which first extracts the effective components in the design of facades from the theoretical literature, then begins to reduce the data in the ATLASTI software to refine the variable, for this purpose, a semi-structured interview was conducted with 28 expert panelists. It takes place after extracting coding, it enters the stage of axial coding. The results obtained in the qualitative phase are compiled in the form of a questionnaire and randomly distributed among three groups of employers, designers and experts for the intensity of the effect. The comparative results between these three groups were obtained with inferential statistics in JMP software. In the end, for the degree of correlation between the responses and the semantic differentiation of these groups, a graphical correlation is taken in the ORIGINPRO software. The results show that in the group of employers, the components of the type of materials, non-use of unusual and unfamiliar forms, age, objective image of the facade value of (1.000), the highest factor share is related to the component of using washable materials with the value of (0.254). In the group of designers, the component of not using unusual and unfamiliar forms, age, flexibility in execution, symmetry and rhythm with a value of (1.000) and the least related to gender with a value of (0.355) in the group of residents, the component of age, communication and proximity with value (1.000) and religion is the least related with the value (0.381).
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