Main Article Content
Knowledge has long been in the field of human knowledge. In the evolutionary history of science, many theories and hypotheses have been proposed and proven. This category reflects the fundamental changes in the way of thinking in human knowledge. In the contemporary era, knowledge faces more complex issues. Therefore, achieving growth and production in any field using new methods based on future vision is one of the pillars of human knowledge. In the field of studies, the process of architectural design, the growth and development of creativity, that is, how the idea arises and develops in the mind. Creative results in the field of architecture can be the result of changing components of the problem according to recognizing the existing contradictions in the field of architectural design process. Since design process involves the emergence, evolution, metamorphosis of ideas, and formation of concepts, one of the topics in the design process is conceptual tradition. Conceptual tradition by changing the way of thinking, offers creative solutions to enhance the way of knowing and solving the optimal problem. The role of conceptual tradition in the development of the architectural design process is by changing the components of the design problem. On the other hand, competitiveness is the basis for the growth and enhancement of architectural design field. Therefore, achieving meaningful relationship between changing the components of the problem and competitiveness in architectural design, to increase creativity in the field of architectural design is a necessity of research. The research method has been “deductive reasoning” and using “analytic-descriptive” measures, with quantitative and qualitative approach. Questionnaire is used for field survey. To validate the data, standard evaluation tools and theories of Delphi expert community have been cited. Preliminary data extracted from the first stage in eight architectural projects eligible for research were evaluated through Delphi and related factors were extracted. Finally, using pls software and regression test based on the extracted data, the research hypotheses were proved.