Main Article Content
Human beings have witnessed rapid growth of technology that consumerism and the effects of technological era on art and the audience are unpredictable. Today, the use of various technologies in arts and their impact on the audience is undeniable. Although the mind is an important factor in the creation of artistic works, the evolution process of creation of artistic works expresses the ups and downs of shapes, aesthetics and content. Therefore, the present paper examines the role of technology in the production of work of art; and the impact on the audience in digital-oriented works with the aim to study the interaction of the audience and the digital effect based on the assumption that technology only raised the appearance of artistic forms into the problem. But influence of digital technology in art, the passive audience has become active and eventually intelligent over time, and during the technological developments, the user has taken the role in digital artwork.
Examining the studies and available evidence by descriptive-analytical method, the results indicate that digital world has brought a new identity and new characters that have different psychology. In this situation, the artist and audience are present in a continuous interaction and are constantly converging, so in this interaction, the audience’s name becomes the user. In this sense, the user takes the role of the audience of the work of art and artist in an interactive relationship. The space and digital products will place the user in the position to enter the world and new experience, as a child who will experience the absolute universal freedom of the modern world. In this world, some audience as user break down the old code and with a new understanding of the aesthetics of the virtual world will have a new deal with the phenomenon of art. They are producing books that are related to the process of their lives and their understanding of this virtual world.