A semiotic Study of the Relationship between Form and Content in Theater Posters (Case Study: Women's Trick Play, 1943)
Article Sidebar
Main Article Content
Abstract
Audience is one of the important pillars of the theater art. One way to win the audience’s attention in the theater art is to use the announcement (post). A poster is a medium to state the messages and convey the concept. One of the ways to transfer the message is through the signs and its application to the visual arts and poster will be examined in this research as the field of signs’ transfer. We deal with an investigation into the semiotics of the relationship between form and content in theater poster in 1950s (1941-1951) in Iran. In this era, the posters are often typically copied from European ones, which are reproduced in stone and monochrome, with no signs of the designer name on themselves. This study seeks to achieve the main purpose, which is the main characteristic of the posters and the relationship between poster form and its content with the play content in 50s decade referring to its findings and studies in relation to the issue in question i.e. an investigation into the relationship between form and content in theater posters in 1950s. The research specifically addresses the issue about the women's trick theater poster (1950s).
Downloads
Article Details
Copyright owner / Copyright holder:
Authors retain unrestricted copyrights and publishing rights. The author has complete control over the work (e.g., retains the right to reuse, distribute, republish, etc.).
Copyright Notice:
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0), which allows others to:
Share — copy and redistribute the material in any medium or format;
Adapt — remix, transform, and build upon the material.
The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
NonCommercial — You may not use the material for commercial purposes.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See: The Effect of Open Access).