Main Article Content
Among people tastes and relishes, architectural preference is one of most important tastes for selecting lifestyle. As a part of cultural capital, the taste is the people aesthetic preferences and values which is formed by various factors like social status, necessities and so on which has an obvious influence on the form of architectural discourses and its attitudes. It seems that in present-day Iran the architectural preferences lack ideological or cultural cornerstone and they are most typically an imitation or answer to trained tastes of a particular class of consumers. Our aim in this study is examining the reasons of change in taste and consequently the reflection of aesthetic preference in judgment in general and the society in particular .The type of research at first is a quantitative survey but in general a qualitative study is based on analytical analysis with the help of text mining and information analysis. The result shows that the interaction between taste as a judge of architecture in Iran in recent years is rooted in the development of some of the seeming and intrinsic values in the field of cultural paradigms. Also, dominant values with independent variables such as gender, age, education, place of residence, employment, are not significantly different, and we are witnessing a kind of homogeneity in value findings.