Analysis of the Inscriptions as Advertising Media in Persian Architecture
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Abstract
This study seeks to analyze the inscriptions as advertising media in Persian architecture. The data collection was based on descriptive-analytic method and library studies. The study population included architectural inscriptions of Iran. The sampling method was selective and qualitative data analysis was implemented. The aim of the study is to analyze and recognize the importance of inscription as advertising media, visual capacity identification, and analysis media status inscription in Persian architecture. Based on the written component, samples were examined statistically. It was found that historical information plays an important role in the inscription that transfers information, thoughts, and ideas as advertising and signaling media. The inscription in Persian architecture in regard to the well-being of society reflects the social, religious, and cultural conditions in the inscription which plays a decisive role in the field of cultural and religious propaganda of the society.
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